Undertaking an enterprise resource planning (ERP) software implementation is a big decision that involves a lot of stakeholders, resources, planning, time, and effort. According to Gartner, nearly 75% of all ERP implementations fail. When considering the enormity of the project and what is at stake, this can translate to substantial business and revenue loss. Companies of all sizes and industries are subject to this risk, especially when attempting to implement an ERP system alone without the assistance of an experienced partner.

Marketing is the perfect marriage of strategy and creativity. Getting this mixture right takes training, experience and old-fashioned trial and error. It is not for the faint of heart and it is definitely not for those with limited time on their hands.